How Does AR App Development Benefit Businesses?

Augmented reality (AR) is one of the prominent technologies which hogged most of the limelight & significance in the last decade. Putting this statement in a context, we can that augmented reality has evolved to a new level where it is actively used across various fields. Thanks to the AR app development companies, which are constantly trying to make AR a better experience through interactive apps. 

In this write-up, we will focus on how businesses can get the maximum benefit by creating AR apps for business, and the industries which are already harnessing the might of AR.

Now to begin with it, you must know what AR is? Actually, Augmented Reality is a technology that expands our physical world and add layers of digital information onto it.  Unlike Virtual Reality, AR doesn’t create the whole artificial environments to replace real with a virtual one. It enhances the real one by adding sounds, vidoes, and graphics to it. 

However, still most of the AR apps have been for entertaining purposes. But still, it has much untapped potential for businesses. Please have a look on the niches for which AR apps can be beneficial. 

Education and Science
As we have mentioned that Augmented reality is here to make app experiences highly interactive. This is why it is an excellent choice for learning purposes. In education, the involvement of the key of learning for students, and here the AR steps in, as it makes an ordinary class into an engaging experience. It also provides virtual examples and adds gaming elements to support textbook materials.
For students, it helps them to remember the information they have just learned. And it empowered teachers bring 3D objects into the classroom, then walk around and explore them to deliver a better understanding to the teachers.
AR is highly significant for medical diagnostics when using the information obtained with the help of a high-precision diagnostic devices for the overlay of data. And when it comes to teach medical university students, AR allows to visualize organs in open space by using the holographic look.

Architecture, real estate, interior design

This sector has been the biggest beneficiary of AR technology and used its potential at a decent level. By using AI, an architectural firm can provide a client with a future object demonstration of any property from any point either inside or out at any stage of its construction.
Though AR, any interior designer or architect can estimate the layout of the furniture, best suited color, type of items to be included, clients wishes, designer’s idea and other intricacies. Technically speaking, it is much more helpful for the Landscape designers.

Navigation and the Travel Industry
Are you the one who find it difficult to find your way with the usual GPS navigation. Then the use of mobile maps in augmented reality mode is here to make your life simple. It works as a real guide for you through laying virtual dots over the real environment and lead you to your generation.
Functionality like Geolocation integration with an AR kit will provide a new experience to tourists, who will be able to navigate easily, even in an unorganized city. Find information about any building, even the ancient ones with AR effect. 

Retail and e-commerce

This sector has also one of them which have been using AR tools in their core functions. Through this technology, the industry is taking the interaction level between the buyer and the product to a new level. There are apps developed by app development companies by which you just need to point your smartphone camera to any lego on the counter. You will get to see how it will look like assembled. This sort of demonstration is enough to turn any customer to make any buying decision.

AR apps are even equipped to empower you to see how the furniture will look like in the interior of your home.

Now it comes to the common advantages that businesses can derive from the use of AR apps—
       The technology is new, unique, and have untapped potential which empowered to attract new customers.
       More active interaction with the brand due to the high interactivity and involvement level.
       This is something one-step ahead from usual media content. That’s why comes with a higher level of personalisation.
       Improving the employee training effectiveness through work process visualization
       AR acts as a sales enabler tool as it as influence purchase (for example, trying on clothes without wearing them)
       The interactivity increase retention and compel users to interact with your app over and over again

Conclusion: According to Satista Survey “The worldwide market size for augmented reality is forecast to increase dramatically in the next few years. Over the period from 2017 to 2025, the augmented reality market size is estimated to increase by over 195 billion U.S. dollars, increasing from roughly 3.5 billion in 2017 to over 198 billion U.S. dollars in 2025”. This sort of potential can’t be ignored by any business. That is the reason App Development Companies are heavily engaging in AR app development. And if you want to harness this potential through an full-fledged AR app, contact our development team at to check the feasibility of your idea.